All I want for Christmas is... an effective social media strategy


Christmas can be a hectic time for brands and having a solid social media strategy can take the weight off. This quick post shares some simple ways you can take your social media marketing to the next level over the festive season:

Embrace Facebook advertising

There's a reason why 92% of social marketers choose Facebook as an advertising platform, it gives you a truly targeted approach to extending the reach of your marketing messages and we recommend upping your Facebook spend at this time of year.

Amongst other things, Facebook adverts can be used to boost your posts, promote your page and drive traffic to your website. You can target people by gender, location, behaviours, interests and more - use this to your advantage and create highly-targeted, effective ads.

Tip: Facebook ads can only include 20% text on the image - use this tool as a checker.

Use social search to your advantage

The beauty of social media is that people love to share, which can sometimes includes asking for Christmas present advice. Make the most of social media search by outreaching with potential customers.

If somebody tweets 'Does anybody know where sells cheap christmas trees online?' and your company does, you should be there to direct them to your website. Not only could this help increase conversions, but you can also build relationships with your customers.

Tip: Make it easy for yourself by setting up keyword search columns in TweetDeck.

Dot the i's and cross the t's

There's a lot of noise on social media at this time of year which means that making your content stand out is even more of a challenge.

Take the time to make your social media messages more appealing to your audience by injecting humour into your posts and using images to capture attention.

This might seem like a simple one but ensure that even with the mad Christmas rush, you still take time to make your content relevant, useful and interesting to your customers. You could even run a competition or special offer to boost their interest in your content.

Tip: Don't forget to give your social media cover photos a festive makeover too!

Got any questions about your Christmas campaign? Drop us a tweet.