Hull Kingston Rovers Website
A globally recognised Rugby League brand asked us to break the mould for sporting club websites. We think we did... View site
Launching HullKR.co.uk
View more posts by James
We are pleased to announce the launch of HullKR.co.uk, the online home of Hull Kingston Rovers.
Tasked with reinventing the sporting club website and ensuring it worked on mobile devices, we set about designing the new site with some of the newer methods of web design in mind. The site has "responsive breakpoints" targeting common devices being used today with an "m." mobile site to allow delivery of content in a different context on a smartphone. We initially wanted to deliver a completely fluid site to do away with the need for a separate mobile site, but during the early stages of the project, it was clear that a separate, more targeted mobile site was going to deliver the best experience to the fans of Hull KR.
We were also asked to ensure revenue from the site was developed and came up with the idea of Rovers Shopping Directory, allowing the fanbase to shop with retailers they'd use anyway whilst supporting the club.
Key highlights are the increased stats within a match report with incredible data being made available to us every 30 seconds during a game, a "hands-free" fixture list and league table (also updated via a data feed) as well as the great work Hull KR perform in the local community coming more under the spotlight in it's own section.
The initial feedback from the club and it's fans (via Twitter, Facebook and forums) has been really positive. Working with Joe Clutterbrook, the Marketing Manager and project contact for the re-design at Hull KR, we look forward to building on the initial launch with continued improvements as well as the launch of another new feature for the site (If I told you what it was, I'd have to kill you.)
The team we have at Strawberry have worked hard on creating what we initially dreamt up, so thanks to Stu, Matt, Dan, Jamie and Adam in no order for not only allowing me to write some code on the site (ha!) but for putting up with me changing things at the last minute in an aim to get it as good as we could. Thanks to the club and Joe too for leaving lots of room in the brief for us to be as creative as we could be.
Lastly, as a Hull born sports fan, it's really pleasing to have completed the set. We've now got websites with all three professional sporting clubs in the city and ensures I've always got someone to cheer on at the weekend.
James
Joe Clutterbrook, Hull Kingston Rovers
"We asked Strawberry to break the mould of traditional sports club websites and they more than did that. It looks great, works on mobile and our fans love it!"