Things we think we thought in 2011 and things we think we think about 2012!
Posted on Tags: ConversationAs 2011 comes to a close, we once again sit down with the guys and girls of Strawberry to see what they think the next year will hold. Last year we got some things right, but we also got some things wrong! (If you want to see what we thought, then quickly hop over to our 2011 predictions have a read, then come straight back!)
So, without further adieu, lets hear some predictions for 2012:
“Well, I was right in the main! Mobile commerce is picking up, although maybe not at the pace expected. It’s growing rapidly, but it’s still a small percentage of most sites web traffic. HTML5 continues its development too, which shows we were right to adopt early.
As for 2012, I think we’ll see a gulf emerge between those developers who really *get* ecommerce and those that can simply build you an online shop. Facebook Timeline will become compulsory and millions of people will moan about it, I’ll get greyer and we might even play a few games of work football without one us getting a lung clot, breaking a rib, smashing up an ankle or toe poking the ball. That last one seems unlikely.”
“Alternative Social Media sites will emerge from the shadow of Facebook and Twitter. Site such as Ning and Pinterest will gain popularity as people continue to seek out new routes of self expression and community. Since 2011 was the year of Cameron’s ‘Big Society’, I feel my prediction last year was spot on and long may it continue.”
“To be honest, I’m not far off. With the Acts SOPA and PIPA all being discussed (at the time of writing) in the US Congress, censorship of websites in The United States could soon well be a real thing. These acts will have so many negative results; impacting huge businesses (the likes of Facebook, Google and Twitter could be brought to their knees) and severely hindering creativity and free speech. This will have a global impact. For any Internet loving person, you should familiarise yourself with these acts and sign as many petitions as you can.”
“The push towards responsive web design will pick up some serious pace. With the increase of usage of the mobile web, tablets, smart phones etc., the days of fixed-pixel layouts are coming to an end.”
“My prediction for last year was pretty accurate, with Facebook pushing their places I am seeing more and more friends checking in and with Facebook buying Gowalla I suspect they will introduce new features and further integration into their product.”
“For 2012 I predict that we will see another ‘Vista’ fail with the release of Windows 8. I managed to have a play on the beta version and don’t believe the masses will like the changes they have made, such as the drastic change of the start menu, a core functionality of Windows for years now. One thing Microsoft will hopefully get right though will be Internet Explorer 10 that will hopefully have full support for all the latest web standards and with the introduction of their silent update system for older users; we might actually see the death of IE6 (finally).”
“My 2011 prediction was spot on and I think it will be more of the same with the rise of social media marketing. So I’ll go for Hull City back in the Premier League!”
“I think generally I was right with my prediction for 2011 the only thing I didn’t fully understand was the depth of the economic situation! This year I’m predicting that those that will be successful will have worked harder, been more focussed on their areas of expertise and why they became successful in the first pace and build on that. I’m not saying don’t go out of your comfort zone I’m saying celebrate your differences, shout why you’re better, remind your customers past, current and future why they should do business with you - most of all - hang on and be brave.”
“I think 2012 is the year that Facebook will go on a PR offensive in an attempt to change the majority of user's opinions of the company, especially in regards to privacy and adverts.”
“In web terms, I think we’re going to see a continuation of major trends already set in 2011, adaptive design, a mobile-first development approach and heavily typography lead design, The big boom of Textures used on websites isn't going to go anywhere, but it will become more and more subtly used as the year rolls on.”
“An even bigger, explosive growth of apps in 2012 compare to 2011. Facebook marketing will take to another level with people using the social media site to create more wonderful things/projects like ‘Love Hull!’ I also think that there will be more money spent online by consumers of E-commerce sites.”
“Google’s backbone system for ranking, links are still going to be important in 2012 in fact they may be even more so but the quality of links rather than the quantity is the key. Internet marketers will have to be more creative in link building as this is going to affect the influence of automated link building tools currently available. The value of links from automated tools are going to be looked at more closely as well as link velocity (the speed of which you gain or lose links). If you currently use automated tools you may see your rankings affected in 2012.”
“Whether it is the Facebook like button or the Google+ plus one button or Twitter tweets, social signals are going to be used more and more to separate the good content from the less than good content in serps especially in fresh ranking pages.”
“Since arriving at Strawberry four months ago, I have seen our social media client database increase with more companies moving to online PR techniques and away from traditional communications. I believe our Internet Marketing Department will continue to grow and the staff will continue to learn new ways at enhancing the client's digital footprint and reputations in this fast developing online world.”
“2012 will be the year of the mobile – it will increasingly become the core device around which major campaigns will be focussed. Detachment will rise among the population due to the widespread proliferation of mobile users and a new term; “mobile rage” will be coined by the media for a handful of isolated attacks on inconsiderate mobile use.”
“We’ve seen an increase in manual finishing such as rubber stamping, plus special paper stocks and effects are increasingly more in vogue. Like vinyl in the digital age print will have to focus on it’s strengths to survive it will become more niche but better for it. Another inventive way of using print is the Berg Cloud’s brand new Little Printer.”
“I predict social media will grow even more with Google and Facebook expanding its apps and/or services, HMV will become an online only retailer and Hull will beat Leeds on 6th March.”
So what do you think?
Have we missed something big that’s going to happen next year? or has one of Strawberry predicted something you think will never happen in a million years, nevermind 2012! Then tell us what you think on Facebook or Twitter. We'd love to hear from you!