A conversation with Dominic Lidgett, our Internet Marketing Executive

Posted on Tags: Conversation

How long have you been at Strawberry? Has anything changed since you started?

I’ve been at Strawberry for almost two years, and since I started, our clients have become a lot more understanding of search marketing. Instead of simply dipping their toes in the water, they are committing full budgets to internet marketing campaigns because they know that the returns on investment can be potentially very high.

How is it going so far? Are there any differences with your previous job?

I had a decent grounding and learnt the basics of internet marketing in my previous job, however at Strawberry, I’ve taken those skills and progressed whilst taking on a lot more responsibility. In my previous role, I had an account manager to lean on, whilst at Strawberry, I’m solely accountable for my own clients and find it very rewarding.

What does your job entail and what tools do you use?

I’m responsible for building, monitoring and analysing the traffic to our clients’ websites. I use Google AdWords and Google Analytics to measure traffic, PPC editors to make changes to client accounts and several reporting tools to report on progress.

What’s new with internet marketing?

The importance of online PR for brands is becoming apparent and budgets from clients are increasing – especially since Google introduced real-time social results in search pages. It’s a great and easy way to get your brand noticed for a low cost. Mobile marketing has become vital with more people using smart phones which make it easier for people to view sites and potentially purchase products. It’s important for PPC account managers to show their clients’ ads on mobile phones more than ever, as they may be missing out on an increasing amount of traffic. Site speed has become a ranking factor too because Google’s goal is to help its users to find information as quickly as possible. How quickly a site loads definitely fits into that.

What projects are you currently working on? Is there a project that has exceeded your expectations recently?

I’m excited to be working with some well known national and international brands including The Katz Group and Eastern Airways. We have a number of new e-commerce sites launching this year so I’m currently setting up pay per click campaigns with these clients whilst the sites are being built ready for launch. I’m particularly pleased with the Eastern Airlines campaign, which has recorded great results and exceeded targets over the past year.

What do you enjoy most about working at Strawberry?

I enjoy having the responsibility to manage all my clients and make the key decisions which affect the income generated through their websites. My colleagues are great and I get good advice from senior staff members about how to improve our clients’ results and my own personal development.