A conversation with Jonathan Leafe, our Managing Director

Posted on Tags: Conversation

How long have you worked at Strawberry and how did you get here?

I started back in October 1993 with Susie Gibson and we’re both still here today after 17 years! Prior to that I’ve been a shipping agent, a professional musician, an account executive for an advertising agency, a marketing manager for a hotel in Spain and when I got back to England, I set up my own design agency business, which eventually became Strawberry in 1993.

What was your vision for Strawberry?

The vision is still the same as it was in 1993. To build long-term relationships with clients so that we grow as they grow. To build those relationships we have to be really good at what we do and supply it at a reasonable price.

What’s changed about the company since the early days?

The internet has changed almost everything. The way we work, the services we supply. The turnaround for jobs is so much quicker than in the early days and the general IT awareness throughout the production chain is a big factor in this. Oh, and that we now have 25 staff!

What tips would you give to aspiring marketers trying to break into the industry?

Have a strong sense of what you want to achieve, be enthusiastic and get your foot on the ladder at any level to show people what you can do. And most importantly, never stop learning.

What are the latest industry trends? What do you anticipate to be the 'next big thing'?

I think we’re in a state of consolidation. Companies are looking to keep things tight, well organised and be ready for future prosperity gained through doing things smarter and better. And nothing is going to stop the e-commerce juggernaut.

What do you enjoy the most about working at Strawberry?

I love the variety. We work in almost every industry you can think of and whilst they are all different there are so many similarities. I’ve learned so much for every client we have, after all if we don’t fully understand their business we can’t operate successfully.

Finally, what inspires you?

I’ve recently started working with sixth formers from a local school, mentoring them in their young enterprise year. They are bright, so enthusiastic and have uncluttered minds.