Good legal advice from Gosschalks in conjunction with Strawberry

Posted on Tags: Web, Ecommerce

It's no surprise that a good business would get good legal advice and that's why I want to recommend Gosschalks. We're currently working on a workable response to a legal question which will affect nearly every website owner.

We're talking about the 'Cookie' law. In really simple terms websites use cookies to monitor what a user is doing as they interact with a website. These cookies then stay with the user in their browser.

The spirit of the law is to protect people from advertisers who use the cookies to display related adverts to them based on which websites they've been visiting.

Well, that's right of course - we would all see value in privacy. However, a blanket cookie law misses the point, as almost all websites actually need cookies to function properly - especially ecommerce websites. And if you want to use any monitoring packages such as google analytics  - you need cookies too.

This law is in force now but they've given a stay of execution until May next year before they start taking people to task.

So what should you be doing in the meantime? Nothing at the moment as the industry is working on a response. But rest assured we, in conjunction with Gosschalks, will be advising our clients as and when we know what to advise!