Strawberry industry predictions for 2011
Posted on Tags: Web, PR, Graphic Design, Marketing, HTML5So what are the key developments that will take place in the marketing and design industry in 2011? Instead of just finding out what our Directors have to say, we wanted some words of wisdom from the rest of the Strawberry team too. They’re a clever bunch you know ...
Abi Flavell, Graphic Designer
“I think designers and those in marketing have a keener sense of their social responsibility. The state of the economy is causing us all to take stock of what we have, be grateful for it and more aware of worthy causes that need us to get behind them and champion them.”
Donna Helmore, Account Executive
“I believe that in 2011 more business will invest in internet marketing. If they haven't got a website they will get one and companies that do have a website will put more money into it. Also, I think that mobile advertising will increase.”
Jonathan Leafe, Managing Director
“This year is all to do with balance. Making sure the communication to customers, both new and old, is slick and to the point. A combination of advertising, direct mail, emails and a great website to direct them to and onwards to a sale is the way forward. Spend well and keep it simple.”
Dominic Love, Creative Director
"2011 will see an even greater change in the way we all 'engage' customers when creating brands and marketing campaigns - a clever mix of creative, clear and memorable and of course communicating on a 'social' level - this is something we can't ignore."
Carl Pieper, Creative
"With the technological advances which gather pace every year - it's really changed the way we look at print design and gaining the most impact from using or simulating creative techniques which we haven't seen for decades. 2011 will be the start of the revolution!"
Jenny Bendelow, Publishing Manager
“I predict that the use of QR Codes will become more commonplace everywhere.”
Matthew Woods, Web Designer & Developer
“I predict there will be an increase in group buying websites like Groupon. We will also see an increase in mobile web usage and mobile accessible websites.”
James Greenwood, New Media Director
“I predict the rise and rise of mobile ecommerce, increased adoption of HTML5 and surrounding technologies.”
Simon Willans, Web Designer & Developer
“I think that by the end of 2011, the US military will begin ‘invading’ social networking sites for ‘anti-terror’ measures. I also think website censorship (China-style) will creep in within the UK by the end of the year.”
Stu Greenham, Web Designer & Developer
“I think that location based services will really take off, be it augmented reality type apps or just the continued rise of things like Google, Facebook places, Gowalla, Foursquare etc. I think as more apps/devices integrate these features it will become more mainstream!”
Sarah Roustoby, PR Manager
“The popularity of social media will continue to rise. We will see more social-media orientated marketing campaigns and may even see the emergence of new social sites – such as Quora.”