Wear it Pink fund raising a great success!

Posted on Nov 5th, 2010 Tags: Web, Supporting

For those of you who spotted our website’s pink makeover last week, you will be pleased to find out that we managed to raise a total of £1,400 for Breast Cancer Campaign’s Wear it Pink day on the 29th October. We would like to take this opportunity to thank everyone who donated, including our six clients: Gosschalks Solicitors, MKM, Dee, Atkinson & Harrison, Green Planet Solutions, Abbey Medical Group and BSC Solutions, who all agreed to turn their website bright pink for the week.

On the day in question, our efforts attracted the attention of several high profile tweeters and reached a massive twitter audience of more than 187,000 people! These included England footballer Kevin Davies, England cricketers Jimmy Anderson and Matthew Hoggard, The Drum magazine, Inspired Mag, Hull City footballer Ian Ashbee and Politician John Prescott. Karoo also got involved by encouraging visitors to its website to turn it pink and visit our website to find out more about the Wear it Pink campaign.

In addition, the Strawberry team managed to collect over £100 on the day by dressing up in pink clothes and selling pink cup cakes. Some of you may have seen the pictures on Facebook. James Greenwood, Strawberry’s New Media Director comments:

“We are delighted with the amount of money we raised and would like to thank all of our clients for taking part. We really wanted to get involved with the Wear it Pink day because breast cancer is a subject close to many of our hearts here at Strawberry. The whole team got involved and helped to make the day a success.

“The money we raised is a mixture of client donations for turning their website pink for the week and public donations. We decided to spread the word through Twitter and Facebook and by lunchtime we had been re-tweeted by the likes of Jimmy Anderson! The amount of attention we received via Twitter just goes to show the power of social media and how quickly messages can spread. We even saw traffic to our website increase by an astonishing 500%.”