Refining the brand
Rather than starting with a blank canvas, we wanted to refresh Hugh Rice's branding in line with its personality: a local, trusted, family-run jewellers well-known for its friendly and personal service. We started with their existing identity, personalised it and added a custom monogram to support.
Connecting with the customer
Hugh Rice needs to attract but also engage its customers. We created a new fashion-inspired pattern with a vibrant colour palette for impact. Supporting this, a friendly tone of voice for the many touchpoints in the Hugh Rice experience in store and online.
Supporting the brand with a new online experience
We created a new responsive website that aims to be as close as possible to Hugh Rice's in-store customer experience.