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The Idea

The photography we created provided a way to communicate an aspirational, lifestyle feel and when combined with seasonal props provided a chance for some storytelling too.

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Transferring it to stores and online

Stores were coordinated with the props and large minimal graphics, as well as the online shop window to keep a continuous message. Digital marketing allowed us to guide people to landing on the perfect products for them.

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Developing the campaign

The versatility enables us to promote a single product through to a full collection. Using minimal and clear concepts, we included promotional messages to be added while the photography was able to speak for itself.

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