Relaunching the product
Rio Rosa Mosqueta is a well-established product. As well as creating a new extended range, Rio needed to better represent itself as a natural, specialist skincare product with origins in the Chilean Andes.
For centuries this wild rose has been the beauty secret of South American women. The foundations of the style are based on the vibrant colours of botanical ingredients and the spirit of Chilean textiles.
Spreading the word
To support the relaunch, we created a multi-channel campaign designed to work in many languages. Rio now enjoys a strong audience through its social channels, and the mini-site we created continues to drive traffic to its products. We also design adverts that regularly feature in leading natural health magazines.
Developing the range
We developed a suite of product packaging along with supporting in-store PoS and retailer marketing materials.