Brands who’ve nailed their tone of voice

Brands who’ve nailed their tone of voice

Author: Alice MacLaverty — Read time: 3 mins

All this talk of brand tone of voice got us thinking…which brands have got it right? Which do we admire?

So, we opened it up to the team to find out…

Elliot -

“This is a great news outlet originally aimed at ‘snowflake millennials’. I love the tone of voice as it doesn’t take itself too seriously, it’s sharp and forthright and uses humour to skirt around some pretty rubbish issues, diggin’ it.”

Sacha - Oatly

“They’re playful and don’t take themselves too seriously. In fact, they even joked their product “tastes like s__t” in one of their ads! A lot of their slogans are a little bit cheeky, but with a serious message behind them.”

Jess - Isle of Paradise

“I like this brand’s tone of voice, especially their ‘how to’ copy on the back of the fake tan bottle!”

Alice - Innocent Smoothies

“The holy grail of brand tone of voice. Funny. Quirky. Creative. I genuinely enjoy reading their social feeds and even their packaging amuses me. The tone of voice travels perfectly across all of their platforms and seems so authentic, even if they are owned by Coca-cola!”

Eve - Palace Skateboards

“They do hype pretty well and have real knack for generating buzz, not just through clever product drops and cool collabs. Palace also use language to spark attention and generate hype. Check their unconventional - and rather amusing - garment descriptions to see how they play to an elusive identity and get people talking. Simple, yet effective - the kind of idea that’ll leave a tonne of hype-market brands regretting “Why didn’t I think of that?!”

Not sure how to discover your brand’s tone of voice? Let us explain.