2018 by numbers

2018 by numbers

Author: Alice MacLaverty — Read time: 4 mins

The Christmas party is a foggy memory, we’ve all eaten more mince pies than we care to count and now, it’s back to the grind. But before we throw ourselves into 2019, we thought we’d take a few minutes to reflect on what we’ve achieved over the past 12 months.

This year has been a pretty special one for Strawberry. We’ve celebrated some big milestones and worked on loads of interesting projects. Take a look…

We’re now based in 3 different offices

As well as our offices in Hull’s C4DI and The Maltings, we now have a base in the XYZ Building in Manchester. It’s pretty exciting to be working from a new location and we’re enjoying introducing retailers in the North West to Shopify Plus.

We received 5 award nominations

We love a good shindig here at Strawberry, and awards ceremonies never fail to disappoint!

We’ve attended three this year after being nominated for a DADI for our work with Gosschalks Solicitors, a Drum Agency Award for our innovative StrawberryToo talent model and a Northern eCommerce Award for the Shopify website we designed and built for Roland Mouret.

In January, we’ll be dusting off our glad rags again when we attend the Northern Digital Awards with award nominations in the bag for our work on the Roland Mouret and Aunt Bessie’s websites - wish us luck!

We’ve established 6 new partnerships

It’s important for us to work closely with the services that support and extend our work with Shopify, so we’ve built 6 new partnerships (Mailchimp, Dotmailer, Bronto, Yotpo, Brightpearl and Nosto) to deliver the very best for our clients.

We devoured 8 of Kat’s delicious bakes

Ah, that banana bread. And those salted caramel cookies…. Kat’s baking skills are legendary. If you know, you just know.

Can we put our orders in for this month please Kat?

12 new Strawberries joined the team

Our team grew in 2018 to a whopping 35 Strawberries, and we’re still on the lookout for more to join the punnet! We recruited digital experts, marketing pros, wordsmiths and creative geniuses into the team this year, and we can’t wait to welcome the next!

We got our blog on 38 times

From brands who’ve nailed their tone of voice and top campaigns to what’s new with Shopify and our latest additions to them team, we’ve talked about pretty much everything marketing related over on our blog this year. We’ve lots more planned for 2019 already, so keep checking back for more!

We made 14,716 total commits over 121 repositories

For those of us who don’t speak web developer, “commits” are changes to code, including new features and bug fixes (not that there are many of those needed…😉). “Repositories” are projects, such as websites, tools, apps and integrations.

To put those numbers in perspective…

  • Average of 121 commits per repo
  • Average of 40 commits a day
  • If commits were £, it’d almost be enough for a brand new Seat Ibiza

We celebrated 25 years of Strawberry

In October we celebrated this very special birthday with a bang, by holding our very own bonfire party for Strawberry friends and family. To say we’re proud to have celebrated 25 years in business is an understatement. Over the past quarter of a century, the business has changed and adapted to grow, remain innovative and stay ahead of the curve.

Our success can only be attributed to the amazing team and fantastic clients we work with day in, day out. So, thank you for all you support in 2018, here’s to the next 25 years!

That’s 2018 wrapped up! Here are the marketing trends set to be big in 2019.