Blog - How to digitally validate your brand

How to digitally validate your brand

Author: Dominic Lidgett — Read time: 4 mins

Want to make your Shopify store the hottest spot on the virtual high street? If so, you’ll need to start thinking about how to earn some social proof to encourage all those important conversions.

We’re going to walk you through a number of ways to do this:

Fomo

Ever walked by a jam-packed shop or a restaurant that made you want to go back and take a proper look? This is the kind of magic we can whip up with your website, providing you’ve the traffic to do so. We do this using tools such as Fomo: a social proof app.

Fomo displays things such as recent orders, product reviews and customer behaviours from your online store. If you’re big enough with traffic and have some good conversions, a busy store is only going to validate perceived quality, and is must-be for new visitors. As well as this, Fomo integrates with other apps like Mailchimp and Instagram.

If you’re not quite ready - perhaps not yet able to showcase the amount of activity needed to make your store appear busy - there are other ways to do this. After all, it won’t look quite as attractive to read that Stacy bought some Yerba Mate tea a week ago, rather than 10 mins ago…

Reviews

While reviews - to some extent - are outside of your control, it’s in your hands to shape them. Ensure your product or service is scrutinised to perfection to prevent customer disappointment. Be sure to provide exceptional customer service that will leave an influence on your customers.

In terms of proofing your brand, this is as straight to the point as it gets. By enabling reviews on your Google listing and social pages, you’ll be allowing people to decide whether or not they should be doing the biz with your brand. Moz says that 85% of consumers trust online reviews as much as personal recommendations. So, think it’s time to start working on your review strategy? Encourage customers to leave them on social media, within emails, or if you’re a brick-and-mortar, ask people in person.

If you start receiving negative reviews, this is when you need a plan on how to approach and respond to them - ensure you be true to your brand values and that your response reflects the same tone of voice your brand always champions. Negative reviews can also present you with an opportunity for development, should common reviews start to occur. And remember, they might also show authenticity - after all, we’re only are human, and us humans do make mistakes. Authenticity can build brand trust, which is likely to lead to more conversions, so overall, when it comes to encouraging reviews - it’s well worth this risk.

Social Media

Forbes and Sprout Social have revealed that around 75% of consumers are influenced by social media when making purchasing decisions.

If targeting the younger generations in particular, this is where you can find new customers, and sustain the attention of existing ones. Having a good social media presence is important - people jump onto platforms like Instagram to see whether the products they’re considering are worth it. This is because when people can’t physically try something on, or touch it before they buy it, they turn to the brand’s social channels for reassurance. They judge products based on the size of the brand’s account, the consistency and aesthetics of their page, whether their engagement is positive, and if their content is valuable.

These are all important factors to develop, as they attract new people to believe in your brand and also keep them put. Loyal customers who regularly like your content will end up seeing your posts at the top of their timelines so that’s only going to help with conversions too.

This is the very reason influencer marketing has taken off. Yes, your page looks pretty, but when they see others using the brand, similarly in the way reviews work, it’s proof that the product is legit and worth taking the plunge for.

Need help validating your brand to potential customers?

Get in touch.