Boots points, Tesco Clubcard, Nando’s Rewards….there are loads of customer loyalty schemes out there and the likelihood is, you’re a member of at least one of them.
Whether it’s money off, discounts or free treats, loyalty schemes are brilliant for the consumer, but also pretty great for retailers too. And they aren’t just restricted to high street retailers where you swipe a physical card, either.
eCommerce retailers can create bespoke reward schemes and build brand communities online thanks to software such as Smile - our trusted reward scheme partner.
We’ve partnered with Smile because it’s the market leading rewards platform for eCommerce used by over 25,000 merchants worldwide. It helps brands to build communities by creating loyalty points, VIP and referral programmes and offers a variety of options depending on the size of the business.
It integrates with Shopify and Shopify Plus perfectly and allows retailers to reward customers for carrying out a variety of actions including creating an account, signing up to receive emails, referring friends, purchasing products, following on social media and leaving product reviews.
Several of our clients are currently running rewards programmes with Smile and are achieving great results.
Why create a loyalty scheme?
What we’re talking about here is retention marketing. You work so hard to gain customers in the first place, the next logical step is to encourage them to return time and time again.
Customers want more from brands now than ever before. They want an emotional connection, as well as value for money and great service. And a rewards programme can help you provide that.
To instill a sense of loyalty with your customers, you also need to make them feel valued and part of a community. By rewarding them for their actions, they’re more likely to engage with your brand and recommended it to their friends.
And as we all know, a little social proof like that goes a long, long way!
Want to start rewarding your customers? Get in touch.