If you sell online, you’ll probably know that Magento and Shopify are two of the biggest eCommerce players around. In fact, if you haven’t already, you might find yourself stuck in the all-too-common eCom dilemma, to-ing and fro-ing between which of the two to set your store up with.
If this is the case, you may have come across Magento’s recent comparison guide while doing some digging. The guide talks about the two platforms and raises some differences while pitting them against each other. But, when it comes to deciding which platform to pick for your online store, it requires a lot of research. Accurate, and well-informed research at that. By this, we mean no tricksy wording, no misleading half-points, and definitely no dodging the facts.
While Magento’s guide brings our attention to some differences between the two rivalries, there’s a whole load of crucial Shopify counterpoints it seems to have let slip. Counterpoints which might just reveal why hundreds of Magento’s eCom clients actually ditch them for Shopify, every single year.
But not to worry. We’re here to clear these up…
“Shopify experiences are built using a standard set of templates. This limits your ability to innovate, making your store look like every other Shopify merchant.”
Shopify’s range of professionally designed templates are there for you to build your digital store conveniently, quickly, and inexpensively. With all Shopify themes completely customisable, Shopify nail the balance Magento miss: offering merchants enough originality to stand out, without overwhelming them to a point where finding what they’re after becomes a headache.
[Shopify has] “limited extensibility and integrations with 3rd party solutions.”
With 50 webhooks (events you can use to trigger an action) paving way for a multitude of custom-built processes, with Shopify, you can pretty much achieve anything you want to. And if you don’t want the stress of trying to get clever working with webhooks, well… that’s the very reason for those fixed apps’ existence: to handle the nitty-gritty stuff for you.
Oh, and did we mention about those 3rd party integrations Magento kindly brought to our attention? Well, they actually allow you to automate all the tedious tasks that would otherwise have to be done manually: like integrating existing stock management systems, or sending out personalised communications to certain customers on the back of specific actions. It’s all for good reason, Magneto; we hate to break it to you.
“Few large, global companies use Shopify”
Whilst this might have been the truth once upon a time, since the launch of Shopify Plus in 2014, there’s been a dramatic rise in larger businesses migrating away from Magento in the past 5 years. These include the likes of Tesla Motors, Kylie Cosmetics and Red Bull, no less - to name a few!
You don’t need to be a mathematician to figure the likelihood of how many more they’ll have, come another 5 years time…
Got more questions about how the two compare? Get in touch and we’ll gladly talk you through it.
We hate to brag…but did you know we were nominated for eCommerce Company of the Year?