Bringing out the best in Bessie

Bringing out the best in Bessie

Aunt Bessie’s, one of the best-loved names in frozen food, asked us to redesign and rewrite their website. And in the process, let the world know that they’re so much more than Yorkshire puddings. Now more than ever, they help you get the best out of any meal, any day of the week.

In a nutshell

  • • Full website redesign and build
  • • Refined content and customer journey
  • • Brand strategy workshop and development
  • • Digital asset creation
  • • UX design

The end result is a delicious-looking website with large imagery to show off the ranges and a homely, down-to-Earth tone of voice to instil the Aunt Bessie’s personality.

Our aim was not just to create a brochure site to house all the products, but to encourage a consumer journey that explores the ranges as a whole and provides meal inspiration along the way. Read more