Hugh Rice has grown to be one of Yorkshire’s favourite jewellers. Well-known for its personal service, it needed to refine its branding across all channels to reflect its sophisticated, friendly and approachable personality.

Rather than throw the baby out with the bathwater, we wanted to push the brand and bring it in line with the company's values and personality. Adding a custom monogram to support the brandmark brought a mark of prestige. And along with a new fashion-inspired pattern, we created a vibrant colour palette for impact. We supported this with a friendly, reassuring tone of voice to help consumers feel great about buying and wearing Hugh Rice jewellery.