A world leader in biological innovation approached us to market their new antimicrobial paint technology 'MycroFence'. A highly innovative technology that prevents harmful bacteria and cells living and growing on walls, floors and surfaces, especially in the home or in work environments. Specifically designed, MycroFence helps users make the right choice when choosing sustainable and ethical paints, that protect surfaces and people.

Working closely with MycroFence's, Dutch team, we collaborated to create a new identity and online presence. Our brief was to help establish MycroFence as a household name, and to do this the website needed to highlight all the benefits this new technology offered.


Using patterns and colour, we developed a visual style with a 'biological' feel. This allowed us to create consistent graphical elements, sets of icons and inforgraphics that visually stood out but were easy to interperate.