We created a new lively brand identity that would help give the Tuvi the credibility it needed in the industry. The look and feel had to be simple and friendly enough to reinforce Tuvi's already excellent customer care rating.
Alongside the logotype and colour scheme we created a website led by an illustrative approach that worked alongside all key messages. This freed us up from using the typical and obvious photography style, and lended themselves to be scalable and visually sharp on high resolution screens.
