BALR.
Luxury lifestyle brand
Replatforming International lifestyle brand BALR. to Shopify Plus
— Store Development
— Design & UX
— Retained Development
Key Technologies
NetSuite
Bynder
With collaborations ranging from Manchester City FC and Puma to Rolex, BALR is everything a modern, international lifestyle brand should be. We delivered a designer Shopify Plus store to match.
This gave the brand the flexibility to stay one step ahead of seasonal fashion trends, improved stock visibility and guaranteed BALR’s customer base the same premium experience, online, on social and in-store.
Mobile-first design for a mobile-only audience
With a strong social presence and single digit desktop traffic, the new site had to have a bold, on-brand, mobile-first approach capable of delivering high converting shopper experiences.
Re-platforming to Shopify Plus not only allowed the brand to stay one step ahead of fashion trends when it came to merchandising, but also benefit from automation to redefine stock management and everyday efficiency.
More accurate data flow
A NetSuite integration via Dell Boomi allowed BALR to connect its storefront to real-time data, improve stock visibility and add useful automations that dialled up the urgency to buy when stock was low.
Streamlined use of brand assets
Connecting to Bynder asset management platform allowed BALR to make full use of the existing brand assets across all channels.
