Ecommerce thinking for founders & operators
This section is where we write about the patterns we see inside growing ecommerce businesses — where projects stall, where migrations go wrong, where growth plateaus, and where disciplined thinking changes the outcome.
If you’re responsible for performance, budget or direction, these are written for you.
Looking for Shopify or BigCommerce platform-specific content? Shopify Ecommerce Guides & BigCommerce Ecommerce Guides
Shopify is not a strategy
Shopify is excellent infrastructure. It's not a commercial strategy. Here's what actually changes when brands treat the platform as the answer — and what to ask instead.
What nobody tells you before you replatform
The hidden costs, risks, and decisions that only become visible once you're already committed to an ecommerce replatform. Read this before you brief an agency.
Why we charge for Discovery
Most agencies skip diagnosis and go straight to a proposal. Here's why we charge for it, what you're actually buying, and why the agency that doesn't should make you think twice.
What “platform limitations" usually means
When your ecommerce platform gets the blame, it's worth checking whether it earned it. A framework for separating genuine constraints from everything else.
If your ecommerce growth has stalled, here's why
If your ecommerce revenue has plateaued, the constraint is usually internal: process, data, team or retention. Here’s how to find what to fix first.
Everyone has a roadmap. Almost nobody has a priority.
Most ecommerce roadmaps are just lists of things someone wanted. Here's how to tell the difference between a roadmap and a plan, and why sequence is a commercial decision.
Strawberry & Spurs win at the BigCommerce Partner Awards
We’re very pleased and proud to announce that Strawberry won the User Experience & Design award at the BigCommerce Partner awards.