Ecommerce thinking for founders & operators
This section is where we write about the patterns we see inside growing ecommerce businesses — where projects stall, where migrations go wrong, where growth plateaus, and where disciplined thinking changes the outcome.
If you’re responsible for performance, budget or direction, these are written for you.
Looking for Shopify or BigCommerce platform-specific content? Shopify Ecommerce Guides & BigCommerce Ecommerce Guides
What Ecommerce Stores Get Wrong About Conversion Rate Optimisation
Most CRO programmes fail because testing starts before diagnosis. Check traffic quality, checkout, and pricing first, before you commission one.
You Can't Optimise Your Way Out of a Structural Problem
Optimisation compounds a sound model and stalls a structural one. Here's the one question that tells you which problem you actually have.
Shopify is not a strategy
Shopify resolves your infrastructure, not your commercial problems. Ask what would have to be true about your operation before you blame the platform.
What nobody tells you before you replatform
The build cost is the smallest part. Internal ownership, training, the Phase 2 list, and the 3-year cost base are what agency proposals leave out.
Why we charge for Discovery
A fast, day-one proposal is a sign the thinking stopped early. Clarity is paid, fixed-scope diagnostic work that finds the real constraint before the sale.
What “platform limitations" usually means
A platform limitation is usually one of four things. Only a genuine technical ceiling, or a properly assessed mismatch, justifies migration on its own.
Why Your Ecommerce Growth Has Stalled
A revenue plateau is rarely one visible failure — usually retention, product range, channel concentration, or operational capacity, and rarely the platform.
Everyone has a roadmap. Almost nobody has a priority.
A roadmap is a list. A priority is a commercial ranking of that list, and most ecommerce roadmaps have never had one applied. Sequence by cost, not urgency.
Strawberry & Spurs win at the BigCommerce Partner Awards
We’re very pleased and proud to announce that Strawberry won the User Experience & Design award at the BigCommerce Partner awards.